Bend, Oregon isn't an accident. It's a place where you can hunt in the morning, ride in the afternoon, and still make it to a rodeo by the weekend, and that range is exactly what this brand was built around.
We didn't set out to build "another outdoor apparel company." We set out to build gear for people who don't fit neatly into one category, hunters who also ride, rodeo people who also camp, everyday people who just want gear that doesn't fall apart the first time it gets used for what it was actually made for.
That's still the standard today. Every product decision gets run through the same filter: would this hold up for the people we started this for? If the answer's no, it doesn't ship.